Calculate CPM (Cost Per Mille), total ad spend, or impressions for your advertising campaigns instantly.
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Formula: CPM = (Total Cost ÷ Impressions) × 1,000. A lower CPM means you're paying less per 1,000 views — typically good for brand awareness campaigns.
Cost Per Mille = cost per 1,000 ad impressions. "Mille" is Latin for thousand. CPM is the standard metric for display, video, and social media ads.
Display ads: $1–$5. Social media: $5–$10. Video ads: $10–$30. Targeted/premium: $20–$50+. Varies by industry and audience quality.
CPM is for impressions, CPC (Cost Per Click) is for engagement, CPA (Cost Per Action) is for conversions. Choose based on your campaign goal.